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Scent Marketing: they are poisoning us

Scent Marketing: they are poisoning us

https://www.youtube.com/watch?v=22GlYmFNph8 Infusing sales spaces such as stores, shopping malls, hotels and airports with specifically chosen aromas to influence buying behaviour - a tactic known as scent marketing or neuromarketing - is big business today. Smells...

Why Fragranced Screenwash/Windshield Fluid Is a Problem

Why Fragranced Screenwash/Windshield Fluid Is a Problem

To be clear, by "fragranced", we mean products that include “fragrance,” “parfum,” or “perfume” in their list of ingredients - three words that all basically mean the same thing: a concoction of thousands of synthetic chemicals, most of which are derived from coal...

Meet the Author: Johann Kellerer

Johann Kellerer, born in 1955, graduated as a civil engineer, with a few additional semesters in philosophy and management. In the Bundeswehr (German army), he held the rank of Drill Sergeant before assuming responsibility for nonprofit organizations for over fifteen...